David Beckham has selected the city of Marrakech as the venue to showcase his new collection of sunglasses and optical eyewear, entitled “Eyewear by David Beckham.” In a promotional video shared on his Instagram account, the former Real Madrid and Manchester United player is seen in his residence amidst the ochre desert. Captioning the video, Beckham expressed his enthusiasm for launching this new 2025 collection, stating, “A new adventure… I have greatly enjoyed unveiling this new collection. I hope you will find it pleasing.” Moroccan viewers responded to the video with applause and warm wishes for Beckham’s choice, welcoming him to Marrakech.
This marks the second occasion that the former English footballer has chosen Marrakech as the platform to promote his brand. Last year, he inaugurated the brand during an event held in the ochre city, attended by numerous celebrities.
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